Tapo Care 订阅页
设计偏好调研

"Because I can see real live video was actually going on I don't want to see a illustration"

"我能看到实际录到的视频，所以我不想要插画。"

"I'd preferred the left description because the picture displays a realistic detail"

"左边那个的图片传达的细节更真实，所以我更喜欢。"

"Having real photos are usually way more appealing than just illustrations. It gives life to a page and makes it relatable"

"真实照片通常比插画讨喜得多，能让页面有生命力、更有代入感。"

"Real photos seems more personal, more relatable."

"真实照片让人觉得更亲切、更有代入感。"

"I prefer the illustrated version more because the images make each function more understandable."

"我更喜欢插画版，因为插图能让每个功能更容易理解。"

"Create an immediate connection with users by showing authentic, relatable visuals or products, people, or environments. They provide a realistic and tangible feel, making it easier for users to visualize the product or scenario in real life."

"用真实可信的人物、产品、环境来塑造画面，能让用户瞬间产生连接——更真实可感，更容易把场景带入到自己的生活里。"

"The feature focus was much easier to imagine due to real people. It made it easier to see your own life reflected."

"功能介绍配上真人就好理解多了，更容易把自家的生活套进去。"

"real photos are important to me. It gives me a better visual of what is happening."

"真实照片对我很重要，能让我更直观地看清状况。"

"I prefer illustrations over the images of real people"

"比起拍真人的图，我更喜欢插画。"

"I definitely prefer the real photos for security for my family"

"为了保护家人安全，我肯定选真实照片。"

"i feel like when you use real photos it could lead to a problem later on depending on wher the photos come from"

"我担心用真实照片以后会有问题，要看那些照片是从哪儿来的。"

"real photos is easier to understand how it could be used in my life"

"真实照片更容易让我看出产品在自己生活里怎么用。"

"I prefer the illustrations, it makes it more light hearted"

"我更喜欢插画，更轻松、更有趣。"

"I prefer the real photos because they seem to fit the background better than illustrations and the illustration don’t look very well done to me. Those illustrations are very generic and lots of brand use them."

"真实照片和背景搭得更好，插画做得不算精致；而且那种插画太通用，很多品牌都在用。"

"Real photos allows me to connect with the product better."

"真实照片让我和产品更有连接感。"

"i Prefer it because the real photos are more relatable to me."

"我喜欢这种风格，因为真实照片让我更有代入感。"

"Illustration is better because it’s always fun to watch"

"插画好，因为看起来好玩。"

"Real photos make it feel that much more important"

"真实照片让产品看上去更有分量。"

"I prefer illustrations because I don't want to imagine someone else's family"

"我更喜欢插画，因为我不想去想象别人家是什么样的。"

"It’s showing real moment with real people I prefer this to an illustration"

"它呈现的是真实人物的真实场景，所以我宁要真实照片不要插画。"

"real photos always make the product feel more real. some people like the color of illustrations but i like the personality of the real photos"

"真实照片总是让产品更"真"。有人喜欢插画的色彩，但我更喜欢真实照片里的那种生气。"

"Illustrations best because it makes me not think about the camera recording me as well:"

"插画好，这样我就不会想到摄像头也在录我自己。"

"I like the illustrative one because it helps me focus better on the actual message and not so much on the photos."

"我喜欢插画版，能让我更聚焦在真正要传达的信息上，而不是被照片分散注意。"

"I think the real photos will be the audience feel more connected and draw them more into subscribing."

"我觉得真实照片让用户更有连接感、更愿意订阅。"

"The real photos were more engaging to me and I prefer the overall look of it"

"真实照片更抓我，整体看起来也是我更喜欢的风格。"

"I Prefer real photos. It’s easier to connect to"

"我选真实照片，更容易产生连接。"

"I slightly prefer the illustrations if you are going to use AI to make the photos"

"如果你用 AI 生成照片，那我宁可要插画。"

"Its easier to visualize with real pictures"

"有真实的图，更容易在脑子里画出画面。"

"For a home security subscription, I think real photos works so much better because this is a system or devices used in someone's real home and it connects to the customer so much more when you see real people using it and it being used in real scenarios not illustrated ones"

"这是家庭安防订阅，用真实照片好太多了——人家本来就是用在真实家庭里的设备，看到真人用、真实场景，我作为消费者更能产生连接。"

"This make the app feel more realistic and trustworthy, especially for a home security product"

"这让 app 看起来更真实可信，对家庭安防产品来说尤其重要。"

"More realistic. Easier to see in my home"

"更真实。更容易想象在自己家里的样子。"

"Illustration layout explains everything with both picture and words thereby eliminating room for confusion."

"插画那种把图和文字结合的版本能把一切都讲清楚，不会让人困惑。"

"Definitely real photos, makes it seem less computer generated and more relatable"

"一定是真实照片，看起来不那么像电脑生成的，更有代入感。"

"Real photo increase trust and help us for make a perfect decision"

"真实照片能建立信任，帮我们做出更好的决定。"

"I prefer the real photos design for the subscription page. It will give me a sense of reality and help picture other people using similar security security service without feeling alone. It will make me feel assured being in touch with reality. So I would prefer real photos design on the page because it will make me feel safe and assured, and also create a relatable sense of things that feel very human."

"我喜欢订阅页用真实照片。它能给我一种真实感，让我能想象别人也在用类似的安防服务，自己不是孤立的——也让我觉得心里踏实，能贴近真实生活，所以这种很有人情味、有代入感的设计我会更喜欢。"

"I prefer the real photos. They feel more trustworthy and make the security features feel more real and relatable."

"我更喜欢真实照片，更值得信任，让安防功能感觉更真实、更有连接。"

"Illustrations are easier to grasp. Models can be distracting."

"插画更容易看懂，真人模特反而让人分心。"

"It’s what attracted me honestly to one of my cameras simply bc it represents the picture quality in a real life situation"

"当初吸引我去买摄像头的就是这种感觉，因为它能直接展现真实场景下的画质。"

"When comes to the trustworthy then real photo is the best option"

"论"值得信任"这一点，真实照片是最好的选择。"

"Illustrations are less distracting from the message. Photos are distracting."

"插画不会喧宾夺主，照片让人分心。"

"When it comes to making decisions, emotions is a good motivation."

"做决定的时候，情绪是个不错的动力。"

"high quality experience easy to understand"

"体验感很高级，又容易理解。"

"I'd preferred the right description because it displays the emotions that lets me express my feelings"

"我选右边那个，因为它能展现出情绪，让我能表达自己的感受。"

"I prefer the one on the left this time because it feels like it give you a solution in making things easy. Efficiency is everything now a days especially for busy, working professionals."

"这次我选左边的，是因为感觉它能帮我把事情高效解决。如今效率就是一切，特别是对忙碌的职场人。"

"I always prefer something that's a little bit more emotional and that you can connect to on a personal level"

"我一直更喜欢有点情绪、能在情感层面建立连接的东西。"

"I like the intuitive version better because I prefer focusing on efficiency and knowing which tasks I've already completed."

"我更喜欢 Intuitive 那版，因为我希望聚焦在效率上，知道自己已经完成了哪些任务。"

"i like emotional one it have more new options which is very informative and easy to access"

"我喜欢 Emotional 那版，里面新功能更多，信息丰富又好用。"

"I prefer the option that is intuitive because it can use past experiences to make more accurate decisions."

"我喜欢 Intuitive 这一版，因为它能用以往的经验帮我做更准确的决定。"

"People thrive off of emotion so that is a great one to have"

"人是被情绪驱动的，所以走情绪这条路很值得。"

"i prefer efficiency over having my emotions used"

"比起被情绪牵着走，我更看重效率。"

"It is better when it's intuitive focused"

"聚焦"直觉好用"这条路更好。"

"The quicker the better the only emotion I need is the one that has me persuaded to buy the packed anything other than that is a distraction and can lead to a potential loss of interest."

"越快越好——我需要的唯一情绪只是"被说服去买"那种，其他都是干扰，反而可能让我对产品失去兴趣。"

"I am goal oriented. When you focus on tasks and goals, it is more relevant to me."

"我是目标导向的人。聚焦任务和目标对我来说更切题。"

"i want it to be intuitive so it's easy to use"

"我希望它够直觉，这样用起来不费劲。"

"Intuitive is better because I want to feel like I accomplished something rather than feeling something from the UI."

"Intuitive 更好，因为我希望自己感觉到的是"完成了一件事"的成就感，而不是 UI 在调动我的情绪。"

"I prefer a more intuitive design because it makes it quick and easy to understand the plan and take action."

"我更喜欢 Intuitive 设计，让我能快速看明白订阅、然后采取行动。"

"Intuitive is better, emotions will distract my decision"

"Intuitive 更好，情绪会干扰我的判断。"

"i much prefer the intuitive design it’s simpler and gets me checked out"

"我特别喜欢 Intuitive 设计，更简洁，能直接帮我下单。"

"honestly they seem to similar to compare. i don't think either is very emotional, so it's hard to tell the difference."

"老实说，这两个太像了不好比较。两个都没多少情绪在里面，所以很难分辨。"

"I feel like the "emotional" one better delineates the differences in each type of plan and makes me more confident in what I'd be signing up for."

"我感觉 Emotional 那版把不同套餐的差别讲得更清楚，让我对自己要订阅的内容更有信心。"

"I think the intuitive approach would be easier to understand"

"Intuitive 这种思路应该更好理解。"

"I think this one heavily depends on the person but for me personally emotionally-centered works way better for me simply because it connects more to me and really makes me think about if the subscription is worth it to get, while the intuitive version just is not as enticing and I think of it more as a money grab"

"这一题非常因人而异，但对我来说一定是 Emotional 更对——它能跟我产生共鸣，让我去思考这个订阅到底值不值得。Intuitive 那版反而没那么吸引我，让我觉得有点像在抢钱。"

"Intuition always because I want to get things done. I dont need any sugar coating f"

"Intuition 一定要选——我只想把事情办完，不需要别的修饰。"

"It feels easier to navigate and makes it quicker to understand the subscription and take action."

"感觉更好导航，能让我更快理解订阅然后采取行动。"

"I would prefer the intuitive side that shows more visuals that stand out but also gives the information I need in order to make the purchase that I need."

"我会选 Intuitive 这边，视觉更突出但又能给我下单需要的信息。"

"I prefer efficient layouts, but I don't think the emotional design is inefficient."

"我偏好效率型布局，但也不觉得 Emotional 设计就不高效。"

"I strongly prefer the intuitive design. It feels faster, cleaner, and easier to navigate without overthinking things."

"我非常偏好 Intuitive 设计——感觉更快、更干净、更容易导航，不需要想太多。"

"Emotional I much more preferred, it seems more personal"

"我更喜欢偏 Emotional，更有温度、更个人化。"

"I think the amount of text is the thing that gets me again, it makes it very hard for me to want to understand and pay for something with so many words"

"我对文字太多的就头疼，文字多到我都不想理解，更别说买单。"

"I am focused on efficiency so this is the reason I like them."

"我关注效率，所以选 Intuitive。"

"Making it intutive will allow user to select a plan quickly."

"Intuitive 一点能让用户更快选好套餐。"

"Emotional not appropriate for home security sales."

"家庭安防销售页面不适合走 Emotional 路线。"

"The intuitive design concept looks far more calming than the emotional one."

"Intuitive 这个版本看上去比 Emotional 那个让人安心得多。"

"A stand alone option is more easier for me to access and not mix up"

"我觉得 Standalone 那种更好用，不会跟其他套餐搞混。"

"I like the one in the right because you get to easily compare plans by just looking at it"

"我喜欢右边那个，因为一眼就能看着对比所有套餐。"

"It’s easier to digest the info, the other “standalone” option on the left is boring"

"信息消化起来更轻松。左边的 Standalone 就显得没意思。"

"It's easier to compare side by side then to have to remember what the previous one said."

"并排对比比一个个回忆"刚才看过什么"要简单得多。"

"I would like side-by-side comparisons so that I can better make a decision."

"我希望能并排对比，这样更容易做决定。"

"Comparative makes me feel more comfortable"

"Comparative 让我心里更踏实。"

"It is easier to read this compared to the left."

"比起左边那个，这个更好读。"

"I would only want information for one home security app because it would be too cluttered and confusing to compare different options on the same home page."

"我希望一次只看一个家庭安防 app 的信息，因为在同一页对比不同选项会让人觉得乱、看不清。"

"i strongy prefer the comparative design because it allows users to easily compare"

"我非常偏好 Comparative，方便用户做对比。"

"The standalone design allows each plan to be viewed individually, giving users the space to read and consider each option thoroughly without distraction. It keeps the layout simple and focused, which great for users who prefer to make decisions based on one plan at a time."

"Standalone 设计让每个套餐都能独立呈现，给用户专注阅读、慢慢考虑的空间。它的版式干净简洁，对那些喜欢一次只看一个套餐再决定的用户很友好。"

"I prefer the comparative version so I can make my decision faster."

"我更喜欢 Comparative 这种，能让我更快做出决定。"

"Very easy to understandable for make comparisons and make decisions properly"

"便于做比较、便于正确决策，非常容易理解。"

"I like both options a lot but lean a little more towards comparative because you can see the side to side comparison of plans so you know what is actually going to meet your needs"

"两个我都挺喜欢，但更偏 Comparative 一点，并排对比能让你看清哪个真正满足你的需求。"

"the way they make by comparison and standalone is so much easier to understand"

"通过 Comparative 和 Standalone 的对照设计，理解起来轻松多了。"

"it help to decide fast interface is easy to understand"

"帮助快速决策，界面也好懂。"

"Standalone is less cluttered and easier to read."

"Standalone 更不杂乱、更容易读。"

"I like the comparative because I can easily compare the different plans and choose what works for me"

"我喜欢 Comparative，因为我能轻松对比每个套餐、挑出适合自己的那个。"

"I like comparative’s simplicity but thoughtful layout. It’s interesting to lookout without feeling overwhelming and cluttered."

"我喜欢 Comparative 的简洁但又用心的布局——看起来不会让人觉得满屏都是东西，但每一处又都有用。"

"When it comes to pricing being able to see all at once and their benefits helps me choose"

"碰到价格相关的内容，能一次看全所有选项和权益，更帮我做选择。"

"I really liked the comparative layout because it makes it easy to compare plans side-by-side and understand the differences in features and pricing."

"我特别喜欢 Comparative 版式，可以并排比较套餐，理解每个套餐在功能和价格上的区别。"

"Standalone is a lot easier to process quicker"

"Standalone 更容易快速消化。"

"I want to see all my options right up front with a way to easily compare them. Stand alone feels time wasting and unnecessarily annoying to use."

"我希望一上来就看到所有选项，并且能轻松对比。Standalone 让我觉得既浪费时间又烦人。"

"I prefer the comparative because the charge is monthly not yearly"

"我更喜欢 Comparative，因为它清楚地写着是按月不是按年。"

"Having all options at once to compare helps make a decision better. Having to go back and forth is too much of a hassle."

"一次能对比所有选项的话，做决定更轻松。要来回切换太麻烦了。"

"I prefer comparative because it allows me to make a more informed decision"

"我更喜欢 Comparative，让我能做出更明智的决定。"

"I like the on on the right because I can see the comparison of all the plans"

"我喜欢右边那个，因为我能看到所有套餐的对比。"

"I prefer the one on the right a little bit since it is easier to compare"

"我更偏右边一点，因为更好对比。"

"Definitely prefer the comparative design on the right just because they both are listing out the things you get from each level of subscription the only issue is that in the stand alone you normally have to read through all of them and decipher the differences such as what is missing from each while in the chart setup for comparative is very clear what you do and don't get in the different subscription models"

"我肯定选右边的 Comparative。两版都列出了每个套餐对应的内容，但 Standalone 里你得把所有都读完才能搞明白每个套餐之间差什么；而 Comparative 这种表格形式非常清楚——哪个有、哪个没有，一目了然。"

"It’s easier to view the image compared to the other"

"Standalone 的图比另一个更好看清楚。"

"I would go with comparative because it makes it easier to compare the different plans side by side and quickly see the differences between them"

"我会选 Comparative，因为不同套餐并排放，差别一目了然。"

"I need something that’s at first glance just shows me what includes and doesn’t include and I feel like the comparison is really great at that"

"我希望一眼就能看到哪些功能包含、哪些不包含——Comparative 这种方式在这点上做得非常好。"

"I would prefer the comparative subscription that shows the different plans side by side and shows waht benefits offer what for aa certain price and time."

"我会选并排展示不同套餐的 Comparative，能看出每个价格、每个时段下都提供什么权益。"

"Comparative one seems to be helpful when deciding what does I need and what should I choose."

"面对该选哪个套餐时，Comparative 会比较好用。"

"when looking at plans the user should be able to compare easily rater than work hard to remember what they saw on other screen"

"看套餐的时候，用户应该能轻松对比，而不是费劲去记上一屏看到了什么。"

"I prefer the comparative design. I like this design because at first glance, I can see the benefits of both offers and decide on which one I would like to pay for without it feeling like stress. I like that at first glance the features available and the features not available for each subscription can be noted with ease compared to having to read the whole page and mentally noting the offers down before a decision is reached."

"我更喜欢 Comparative。因为我一眼就能同时看到两个套餐的好处，不用觉得有压力地做选择。还能一眼看清楚每个订阅哪些功能有、哪些没有，比起翻完整页再在脑子里记着比较，要轻松得多。"

"I prefer the comparative layout because it makes it easier to compare plan side by side without flipping through screens."

"我更喜欢 Comparative 布局，因为不用切来切去就能并排比较套餐。"

"While the standalone looks okay, I prefer the comparative better because it summarizes and compares the features of what it has to offer."

"Standalone 也行，但 Comparative 把卖点和功能都汇总比较了，我更喜欢。"

"Standalone looking like very organized and easy to understandable"

"Standalone 看起来很有条理、很好懂。"

"I really like the simple option. The detailed one is too overwhelming!"

"我非常喜欢 Simple 那版，Detailed 那版让我看着头大！"

"I like the simple menu so that the information stands out."

"我喜欢 Simple 菜单，这样关键信息能凸显出来。"

"A detailed information helps me make my decisions faster"

"Detailed 信息能帮我更快做决定。"

"I wanted detailed description because I want to know all the capabilities of the product I bought"

"我希望看 Detailed 描述，这样能知道这个产品到底能做什么。"

"The simpler one on the left looks more appealing and the other one looks cluttered, but it's important to have as much information as possible"

"左边的简洁版看着更舒服，右边显得乱，但订阅信息越完整越好。"

"I'd preferred the left description because it is in more detail which makes it easier to install"

"我选左边那版，因为它的细节更多，对安装这种事更有指导。"

"I prefer the detailed one as it clearly shows you what you’re paying for."

"我更喜欢 Detailed 版本，能清楚看到我花的钱到底买到什么。"

"As a beginner I prefer the simple one so I can understand it better"

"作为新手，我更喜欢 Simple，更容易看明白。"

"I like details to be available if needed, but when taking quick glances I would prefer the basics (simple)."

"我希望"细节"在需要的时候能看到，但我快速浏览的时候只想看到基本信息（Simple）。"

"I like this version more simply because it provides me with a lot more detail."

"我更喜欢 Detailed 版本，能给我更多细节。"

"The right has more bold and with more details"

"右边更粗、细节也更多。"

"I prefer to have less on the screen so it isn't so cluttered."

"我希望屏幕上信息少一点，不那么杂乱。"

"i prefer the detailed deign because it provides more information about features"

"我更喜欢 Detailed 设计，能展示更多功能信息。"

"The simple design offers a clean, minimal layout that is easy to scan quickly. It focuses on the core elements, like the trial offer, subscription options, and key features, making it straightforward user experience."

"Simple 设计版式干净、极简，扫一眼就能看完。它聚焦在试用、订阅档位、核心功能这些关键内容上，直击体验。"

"The simple version would catch my attention right away, where as, the detailed version would make me pass it up."

"Simple 版本会瞬间抓住我注意力，而 Detailed 版本只会让我直接划过去。"

"I prefer the simple version because it's easier to understand."

"我更喜欢 Simple，因为更好理解。"

"The simple version is easier to read. The detail version is very congested with information."

"Simple 版本更好读。Detailed 那版被信息塞得很拥挤。"

"I think when you add too much verbiage you lose the customer because it is overwhelming and they are looking for quick information"

"一旦堆太多字，就会失去顾客——人家本来就想找快速信息，结果一上来全是字，吓跑了。"

"for at a glance information i prefer simple but for more explanation i would want detailed it just depends on the situation"

"想快速浏览我会选 Simple，需要详细解释我会选 Detailed，看情境。"

"I like the detailed one because it is more appealing and has more information"

"我更喜欢 Detailed，更好看、信息更多。"

"Easier to get me to impulsively subscribe e too much text gives me too much time to debate the plan."

"更容易让我冲动订阅。文字太多反而给我太多时间纠结。"

"I like having more information, but worry that this one may be a little too much clutter"

"我喜欢更多信息，但担心这版的信息有点过多了。"

"I prefer to see detailed things that are available to me in the app."

"我希望在 app 里看到针对我的所有 Detailed 信息。"

"I really like detailed because then i can choose exactly what i want to focus on versus having to go and find that infroamtion"

"我特别喜欢 Detailed，因为这样我能挑出自己最在意的那部分，不用再去其他地方翻找。"

"I like the simplicity of the L design. The right is overwhelming"

"我喜欢左边 Simple 设计的简洁。右边让人压力很大。"

"The detailed design is too much information to take in at once"

"Detailed 版本一上来信息量太大，难以一下消化。"

"The simple design is WAY more inviting, all the wording for the detailed design makes me want to skip and not read it all. It’ll overwhelm the user if the detailed designed is used. Simple is to the point and easy on the eyes."

"Simple 设计让人想点进去太多了，Detailed 那版那一大堆字让我直接想跳过、不读了。用户面对 Detailed 会被信息压垮。Simple 直击重点、看着也舒服。"

"I chose 1 because I prefer the simpler design on the left. It feels cleaner and easier to understand without unnecessary details."

"我选 1（左边）。我更喜欢左边的简洁版，更干净、更好懂，不会被一堆细节卡住。"

"I feel like the detailed version looks a lot better, because speaking for myself, I’d like to learn more about the subscription before I actually pay for it. I want to know all the perks and what’s included."

"我感觉 Detailed 版本好看得多，因为我个人在真正付费之前希望先了解订阅的全部权益和内容。"

"I prefer things to be easy to glance and find than having to read and get more confused"

"我希望东西能扫一眼就懂，而不是要读半天反而更糊涂。"

"I prefer the simple design because it is easier to scan quickly and feels less overwhelming. Basically, for a security subscription page, I want the price, benefit and action button to be clear without too many visuals."

"我更喜欢 Simple，扫一眼能看完，没那么压抑。说白了，对家庭安防订阅页面，我希望价格、权益、行动按钮都清楚，不要太多视觉噪音。"

"Having it more detailed makes me believe it is more legit / worth my money."

"更 Detailed 让我觉得更靠谱、更值得花这个钱。"

"I prefer the detailed one, it is very nice and well detailed. it is also very attractive"

"我更喜欢 Detailed，写得详细又好看，挺有吸引力。"

"I like a simpler straight to the point demonstration"

"我喜欢简洁、直截了当的演示。"

"It feels more professional, less overwhelming, and visually appealing."

"让人感觉更专业、更不压迫、视觉也更舒服。"

"I prefer the right description because it is well detailed so it’s way to decide to subscribe without thinking so too long"

"我更喜欢右边那版，因为它够详细，让我不用想太久就能下决心订阅。"

"personally i prefer the more concise but descriptive simple definition. the more complex one is just too messy"

"我个人更喜欢精炼但又带点描述的 Simple 定义，复杂版那个就是太乱了。"

"i feel like the detailed screen has too much information. i want the initial screen to be more sleek and then i would like to see more information on future pages."

"我觉得 Detailed 这版字太多了。我希望初始页面更利落，到下一层再展开更多信息。"

"I like the detailed option because of the colors and fun options. But I like how simple the first one is."

"我喜欢 Detailed 版本的颜色和那些有趣的选项。但同时我也欣赏左边那版的简洁感。"

"I like the simpler version better. It's concise and easy to read. Just include all important details and keep it miminal. No one reads through big paragraphs."

"我更喜欢简洁版。精炼、好读，把重点都点到、保持干净就行。没人会去读那一大段。"

"I like how simple this plan and subscription idea is. If I am paying for a subscription I want it to be straightforward without way too much information. I want it to give me my options and then I choose from those"

"我喜欢这种又简单又把订阅说清楚的设计。如果我要付费订阅，我希望它干脆利落，不要太多信息——把选项给我，我自己选。"

"The detailed one has too much information and can lose the reader."

"Detailed 版本信息太多，会把读者甩掉。"

"I felt the simple was easier to understand so I prefer it"

"我感觉 Simple 那版更好理解，所以我喜欢它。"

"It looks nice and sleek without doing too much"

"它干净利落，没堆太多东西。"

"It’s not too much information, it is digestible. Maybe is there was a more section the second would be a nice option"

"信息量没那么大，是能消化的。或许如果再多一个"了解更多"的入口，第二个会是个不错的选项。"

"I don’t like paying for things that give me overwhelming information. The one on the left is simply and tells me what I need to know"

"我不喜欢花钱去买那种把我淹没的信息流。左边那个简单，只告诉我我需要知道的。"

"I prefer the simple one since it is easier to pick out the key information nd make a decision."

"我更喜欢 Simple，更容易挑出关键信息、做决定。"

"design of image on the right has way too much information for when I want to get a subscription, I very much prefer the simple layout because I can quickly know what i get out of the subscription and how much it costs and than if I want to learn more I could research the subscription on my own but on initial view of subscription I do no need to see all the detailed information it is overwhelming to read through and would deter me from purchasing the subscription"

"右边那个图信息太多了。我下单订阅时强烈偏好 Simple 布局——能让我快速知道我能拿到什么、花多少钱。如果想了解更多，我可以自己查。订阅页第一眼看到那么多 detail 信息，会让我直接打消订阅念头。"

"I prefer the simple description because it is straightforward and to the point"

"我更喜欢 Simple，开门见山。"

"I like it simple and straight to the point"

"我喜欢精炼利落的设计。"

"I think it provides more details about what you are getting and a brief description of each which would help in the decision process"

"它能展示更多关于"你能拿到什么"的细节和简介，对做决定有帮助。"

"It feels cleaner, easier to read and quicker to understand without too much information on the screen"

"更干净、好读、不需要满屏信息也能很快理解。"

"The simple description is straight to the point and catchy."

"Simple 描述简洁、还挺抓眼球。"

"I prefer to be detailed one because I need to know what I am paying for and what I am getting."

"我会选 Detailed，因为我需要知道自己花的钱到底买到什么。"

"The right side is overwhelming. When creating a trial period or a subscription, less is more."

"右边那版会让我压力很大。要做试用或订阅页时，少即是多。"

"I like being able to see a detailed version if I have questions, but I prefer simple by default. Most times it's already a pain to set up a new account or subscription, I want the process to be as quick as possible."

"我希望详细信息在我有疑问时能查到，但默认还是简单点更好。开通一个新账户或订阅本来就够折腾了，我希望流程尽量快。"

"I lean towards the simple design because it feels cleaner, easier to scan, and less overwhelming for a security app."

"我偏向 Simple 设计——感觉更干净、更好扫、对家庭安防这种 app 不会让人有压力。"

"I believe the detailed description takes a lot of the guesswork out and gives a user much more information."

"我觉得 Detailed 描述把猜测的部分都拿掉了，用户得到的信息更多。"

"It’s simple yet to the point the other looks to busy that it might be confusing"

"简单直接，另一个版本看起来太满、可能让人困惑。"

"I strongly prefer the left description because it is more detailed than the one on the right. It also has eye-catching colors. It lists the complete details that the user may want to know."

"我强烈偏好左边的描述，因为比右边更详细。颜色也抓人。它把用户想知道的所有细节都列了出来。"

"I was overwhelmed with the details. I want to start simple."

"Detailed 的信息让我有点喘不过气。我希望先从 Simple 看起。"

"simple design actually seems very attractive and trustworthy. I prefer this"

"Simple 设计反而看着更可信、更可靠。我喜欢这版。"

"Frankly, I want the simple one to figure out if I want it or not, then a more detailed version to "finalize" whether I really want it or not. I LIKE the detail to be available, but hitting me with it first is overwhelming. If I decide that there's something I might need, then I can see myself reading the detail before buying"

"说实话，我希望先看 Simple 那版，判断自己想不想要；要真的下单前再看 Detailed 那版"敲定"一下。我喜欢"有详细信息可看"，但一上来就把它砸过来太让人喘不过气。如果我决定可能需要这东西，再去读细节也来得及。"

"The list of features is much easier to process than the scenario-focused one."

"功能列表比 scenario-focused 那个更好消化。"

"When choosing a product initially, I am more focused on the features more so than the scenarios"

"一开始挑产品时，我更关心功能，而不是场景。"

"I'd preferred the right description because it displays the features that are focused which is easier to install"

"我更喜欢右边的描述，把它聚焦的功能展示出来了——这种更容易上手。"

"Scenario based because accidents or other events could happen and this is a good insurance policy"

"我选 scenario-based，因为意外或其他情况都可能发生，这就像一份不错的保险。"

"feature focus is very important for this"

"对这类产品来说，feature focus 非常重要。"

"The Scenario-focused design incorporates real-life moments or lifestyle contexts that show how the product fits into daily life. It tends to have a warmer, more engaging look and feel, helping users connect emotionally to how the product can be used in different situations."

"Scenario-focused 设计融入了真实生活的片段或场景，展示产品如何融入日常。它整体感觉更温暖、有亲和力，能让用户在情绪上对产品在不同场景下的用法产生连接。"

"I prefer the Feature focused option because it is direct, clearer and easier to understand."

"我更喜欢 feature-focused，更直接、更清楚、更好理解。"

"People are more decision based when a scenario is in front of them."

"当一个具体场景摆在眼前，人会更容易基于这个去做决定。"

"I like scenario base. So for that I can easily understand that. Personally I prefer that."

"我喜欢 scenario-based，更容易理解。个人偏好。"

"i like seeing all the features i'll be paying for i subscribe to things because of their features the most often"

"我喜欢能看清楚我会为什么功能付费——我订阅东西往往是冲着它的功能去的。"

"This one is better because it shows more features"

"这一版更好，因为它展示了更多功能。"

"I like both but strongly prefer scenario focused because it makes it easier to imagine how it would directly help my life."

"两个我都喜欢，但更强烈偏 scenario-focused，因为它能让我更容易想象产品在我自己生活里怎么帮上忙。"

"i like to see what the camera can do in terms of action. Therefore, the scenario focused is much more relatable in this sense."

"我希望看到摄像头在"动作"中能做什么。所以 scenario-focused 在这一点上更有代入感。"

"I prefer to see the features that I would be paying for"

"我希望看到的就是我要付费购买的功能。"

"I would prefer just seeing the basic features"

"我希望先看基础功能就好。"

"I prefer scenario focused as it gives you real life situations where it would be useful and I can relate more"

"我更喜欢 scenario-focused，能给出真实的使用情境，让我更有共鸣。"

"I chose 2 because I slightly prefer the scenario-focused direction, but still see value in the feature-focused option. The scenario-based approach feels more intuitive and practical for users in real situations."

"我选 2。我稍稍偏 scenario-focused，但也不否认 feature-focused 有价值。基于场景的方式对用户在真实情境下更直观、更实用。"

"I prefer scenario-focused because it shows real-life use cases and it makes the value of the security features clearer and more relatable."

"我更喜欢 scenario-focused，展现真实的应用场景，让安防功能的价值更清楚、更有共鸣。"

"I like scenario focused better especially when it comes to security I think it’s more of a scenario vibe"

"我更喜欢 scenario-focused，尤其是安防这块——感觉就是要有"情境感"。"

"i prefer the scenario focused slightly it just shows what they can do and how they can help your life"

"我稍微更偏 scenario-focused 一点，它能展示这些功能能做什么、能怎么帮上你。"

"I prefer the feature-focused because it is straight to the point but the scenario-focused is also unique."

"我更喜欢 feature-focused 因为它直击重点，但 scenario-focused 也有自己的独到之处。"

"I think scenario focus would make it easier to understand how to use it and the benefits of it"

"我觉得 scenario-focused 更容易让人理解怎么用、有什么好处。"

"I like feature focused but the scenarios are nice to visualize when selecting a security system"

"我喜欢 feature-focused，但挑安防系统的时候，能"看见"应用场景的画面也挺重要。"

"I find it helpful to see the scenarios so that there is a clear guide in case of emergency"

"我觉得 scenarios 很有帮助——一旦真的有紧急情况，至少心里有清楚的"剧本"。"

"Although I see how scenario-focused could be useful for some people, personally I think feature-focused is better just because it is very clear and simple and you are able to receive the information regarding what you get from the subscription very quickly. While scenario may be useful it is something the customer could think of on there own"

"我能理解 scenario-focused 对一些人有用，但我个人觉得 feature-focused 更好——非常清楚简单，能很快收到关于订阅"你拿到什么"的信息。Scenario 也许有用，但那种情境其实顾客自己也能想得到。"

"One helps showcase so you get a decent picture of what it does while the other gives more feature details, a mix of both is best"

"一个让你看到产品的用处，另一个给你更多功能细节——两者结合才是最好的。"

"Feature focused is more what I’m looking for, security is important so understanding the features is extremely necessary"

"Feature-focused 更符合我要找的——安防很重要，所以理解功能是必须的。"

"The features are what stand out to me the most that and price affordability and everything it offers"

"功能是我最看重的，加上价格和它能提供的东西。"

"It feels more relatable and helps me picture how the product would fit into real everyday life"

"它更有代入感，能帮我想象产品在日常生活里怎么用。"

"i’m 100% team features, the number one way to sell me to show me exactly what’s included because then in my head I feel like I need it"

"我 100% 站 features 这边——想说服我，最好的方法就是把"你能得到什么"清清楚楚列出来，这样我心里就觉得"我需要这个"。"

"I prefer the design to be more straight forward, and its usually more direct when just listing features."

"我希望设计更直接，列出功能通常就是最直接的方式。"

"both are important but when choosing subscrption, features is what I look for"

"两者都重要，但订阅的时候我看的是功能。"

"I prefer scenario focus design for the subscription page in the smart home security. It feels assuring and made the services available feel genuine like, they are interested in your life experiences and can help you genuinely because they know what to do In situations that are likely to happen compared to feature focused that feels generic and also like my regular Idea of a smart home security app. The scenario focus design feels very close and encouraging to want to subscribe to the app."

"我更喜欢家庭安防订阅页用 scenario-focused 设计。它让人觉得很安心，让服务显得更真诚——感觉它在乎你的生活体验、知道在你可能遇到的场景里能怎么帮你。相比之下，feature-focused 太通用，跟我心里"普通的智能安防 app"差不多。Scenario-focused 设计反而让我更想订阅。"

"I lean more towards the feature-focused design. It feels cleaner and makes it easier to quickly understand what's included in the plan."

"我更偏 feature-focused 设计。感觉更干净，让我能快速看清这个套餐里都包含什么。"

"Easier to understand and apply to real world situations."

"更容易理解、更能套用到真实情境里。"

"I prefer the scenario focused one because it appeals to be more calming and interesting compared to the feature focused one."

"我更喜欢 scenario-focused，因为它让人感觉更平和、更有意思，比 feature-focused 更吸引我。"

"I like the one on the right with less text. Too much text is overwhelming even for me, and I'm a reading teacher."

"我喜欢右边那个，字少。文字太多让人累，连我这种读书老师都觉得。"

"Sometimes, too much text can seem very confusing and cluttered and I prefer simplicity and visuals"

"有时候字太多反而让人困惑、显得满，我更喜欢简洁加视觉。"

"I'd preferred the left description because it displays texting as an easier way to write a response"

"我选左边版本，因为它用文字这种方式更容易让我去回应。"

"How can I really see what the hell I'm reading when I can't see the teeny ass word"

"字这么小，我到底要怎么看清自己在读什么。"

"I prefer more details in my information page"

"我希望信息页能给我更多细节。"

"Text heavy, because it has more substance than the visual based option"

"Text-heavy 更扎实，比纯视觉那个有内容。"

"Love visual aides I understand faster when I see it with my eyes"

"我喜欢视觉，因为我用眼睛看比读字理解得更快。"

"Don't want that to read too much information"

"不太想读那么多信息。"

"I like the text-heavy version more because it provides me with more relevant information about each of the app's features and functions."

"我更喜欢 text-heavy 版本，能让我更清楚 app 的每个功能。"

"visual reach is more clear and easy to understand"

"Visual-rich 更清晰也更好理解。"

"I am really good about learning from text but in situations like this visuals make it quicker and easier to understand what is being conveyed."

"我擅长从文字学东西，但在这种场景下视觉更快、更直观。"

"Provides detailed information and are great for uses who prefer to read and fully understand the specifications, features, or instructions of a product or service."

"能提供详细信息，对那些喜欢深入阅读、彻底理解产品规格和用法的用户来说特别有用。"

"The Scenario focused option is not as busy, easier to read and understand."

"Scenario-focused 这版没那么满、更好读懂。"

"the number description doesn't match the picture but i'm going to assume the picture is what's relevant here and in this situation i'd prefer text heavy to get more info and visual rich if i just wanted a quick look"

"编号和图对不上，我假设这里关键是图。这种情况下要看更多信息我会选 text-heavy，只想快速看一眼我会选 visual-rich。"

"Much prefer the image on the left as it’s more detailed"

"我更喜欢左边那张图，更详细。"

"Prefer the left because there is more information"

"我选左边的，因为信息更多。"

"visual focus is more information to me. to me, this is considered evidence and we need this type of protection when we need to take the person to justice."

"视觉给我的信息更"硬核"——我把这当作证据使用。这种保护是需要的，遇到要把人绳之以法的时候用得着。"

"I like the text-heavy one because it tells me everything exactly as it is. Leaves less room for confusion."

"我喜欢 text-heavy 那版，它会把一切都直接告诉我，少留模糊空间。"

"i prefer to read and have points than something i might not understand while been spoken out"

"我宁愿读到要点，也不想听一段我可能听不懂的语音介绍。"

"I would prefer a balance of text and visuals to keep me engaged"

"我希望文字和视觉之间有个平衡，能持续抓住我的注意力。"

"Visual-rich is better because most people won’t feel like reading constant text. They’ll eventually burn out and skim."

"Visual-rich 更好，因为大多数人不会愿意一直读字。读着读着就跳着扫了。"

"I’d much prefer to just be told in text what a product does"

"我宁愿用文字直接告诉我产品做什么。"

"The text heavy version is too cluttered in my opinion, so the visual rich version looks very digestible and easy to comprehend if you’re just doom scrolling on your phone and want to buy something."

"Text-heavy 那版太挤了，Visual-rich 看起来更好消化，特别适合你在刷手机时顺手想买点啥。"

"I chose feature-focused because for a security app, I want detailed information and clarity over just visuals, although it should be easy to scan."

"我选 feature-focused，因为这是安防 app，我希望有详细信息和清晰度，而不只是视觉感——当然能扫得清楚最好。"

"I like the images with the text more because I can accurately understand what I am paying for."

"我喜欢有图配文那种，能让我准确知道自己花的钱买了什么。"

"Text heavy is never a good thing, its confusing"

"Text-heavy 从来都不是好事，让人犯糊涂。"

"I like the visual rich side way better too much information makes people zone out"

"我更喜欢 Visual-rich 那种，文字太多人就走神了。"

"i think a balance needs to be found. too much text and i skim it but too little and i don’t know enough"

"我觉得要找到平衡。字太多我会跳读，字太少我又看不懂。"

"The text heavy one has more information but isn't too cluttered with words. It gives me enough information without going too overboard with the amount of words."

"Text-heavy 那版信息更多，但又不至于被一堆字塞满。信息量够、又没过头。"

"Visuals catch my eye better than lots of words"

"视觉比一堆字更抓我的眼睛。"

"Although both are good but personally I prefer the visual one better as text heavy is too much reading. I prefer watching a short video or diagram that explains everything."

"两种都不错，但我个人更偏 visual——text-heavy 阅读量太大。我宁愿看一段短视频或图示把一切讲清楚。"

"I prefer the second option because I don’t want to do a lot of reading. I would rather look at a picture and decide whether I want a subscription or not. Not having to read an entire paragraph. Also just having to read a bunch makes me less likely to want to buy it."

"我更喜欢第二种，不想读太多字。我宁愿看图来判断要不要订阅，不要读一整段。读太多反而让我不太想买。"

"I prefer the visual-rich because as I mentioned previously, too much reading can lose the reader."

"我偏 Visual-rich，正如我前面说的，读太多容易让读者跑神。"

"Text heavy so that i can see all the information i need to on the first page"

"Text-heavy 设计，这样我能在第一页就把需要的信息都看到。"

"I like it telling me what exactly it is without giving too much text"

"我希望直接告诉我这是什么，但又不要给太多字。"

"I prefer text heavy if I’m supposed to pay I want the information"

"我偏 text-heavy——我要付费的话，我就想要信息。"

"The visual rich side is less overwhelming so it’s easier to use"

"Visual-rich 那版没那么压抑，用起来更轻松。"

"I'm split on this one just because I think you need to find a balance between text-heavy and visual-heavy. Like the previous question had too much text and details can be very overwhelming but also too-little will make me not understand why I really need to get the subscription. I think for this one a good balance between text and visual works well"

"我有点两难——我觉得 text-heavy 和 visual-heavy 之间要找到平衡。上一题字太多、细节太多让人压力大；但太少又会让我搞不清楚为什么要订阅。这一题我觉得"中间"是最好的。"

"As much as I enjoy heavy visuals and photos, I believe text and words are better than visuals when it comes to describing new innovative ideas."

"我虽然喜欢看图，但谈到描述一个新颖的创意，文字比视觉更胜任。"

"I prefer the visual because you can the gist of something without all the reading"

"我更喜欢视觉版本，不用读那么多就能 get 到大意。"

"Visual rich is much more appealing, it grabs my attention and interests me more"

"Visual-rich 更吸引人，更能抓住我注意力，让我更感兴趣。"

"like I mentioned earlier, simpler the better for me. When there’s a lot of text, I end up reading nothing."

"正如我之前说过，越简单越好。文字太多的话，我反而一个字都不读。"

"I would prefer the visual subscriptions over the more heavy text oriented ones because I am personally teh type of person that needs to see visuals to keep my attention on a certain thing."

"我会更喜欢"视觉感强"的订阅设计，胜过 text-heavy 那种——我属于"视觉系"，得有视觉才能抓住我注意力。"

"I prefer visually appealing design's so this is why i have chosen it."

"我更喜欢有视觉感的设计，所以选这版。"

"Typically a visual screen just has no information whatsoever. I prefer a balance between the two, leaning more towards text that provides relevant information."

"一般纯视觉的版本根本没什么信息。我希望两者平衡，稍偏向能提供有效信息的文字。"

"I prefer the text heavy design on the subscription page. It helps with knowing for sure what you are signing up for without assuming because it is written and It will help in clearly seeing what I will be paying for. It feels transparent and honest and will also give a clear sense of expectations without assumption."

"我喜欢订阅页用 text-heavy 设计。能让人确切知道自己签的是什么，不需要靠猜——因为都写出来了，能清楚看到要付什么钱。让人觉得透明、诚实，也对预期有清晰判断。"

"I prefer the text-heavy style a bit more because it clearly explains the features and pricing without guessing what's included."

"我更偏 text-heavy 一点，因为它把功能和价格写得很清楚，不用我去猜里面包含什么。"

"Text heavy looks “rich and professional”it definitely attract my mind first"

"Text-heavy 看起来"扎实又专业"，反而第一眼就抓住了我。"

"People tend to not be interested or quickly lose interest with text-heavy designs even though it is more informative. I prefer the visual rich because it is appealing and informative at the same time."

"人很容易对 text-heavy 设计失去兴趣，哪怕它信息更全。我更喜欢 visual-rich，又好看又有信息量。"

"Although a bit overwhelming, I like that there’s a lot of detailed information that I can find comfort in"

"虽然有点信息密集，但我喜欢那种"啥都告诉我了"的踏实感。"

"Visual rich design looks like very attractive and trustworthy"

"Visual-rich 设计看着更吸引人、更可信。"

"I don't want too much text before I've decided that I care. Once I care, then I'll take the time to read the text"

"我不希望在我还没决定关心之前就被一堆字砸到。我决定关心了，再花时间去读。"

"I definitely prefer the abstract; the ones on the right felt gimmicky."

"我肯定选 abstract——右边那版让人觉得有点"花架子"。"

"I prefer the explicit design - minimalist, easy on the eye, clear and straightforward"

"我更喜欢 explicit 设计——极简、看着舒服、清楚、直接。"

"Straight to the point. No room for misinterpretation"

"直击重点，没有歧义。"

"I prefer the explicit option because I like knowing all of the important details right up front."

"我更喜欢 explicit，因为我想一眼就知道所有重要的细节。"

"I just prefer having direct and straightforward information"

"我就是更喜欢直接、坦率的信息。"

"explicit is more than attractive than other the interface is more informative"

"Explicit 比另一个更有吸引力，界面信息也更丰富。"

"The Explicit design is direct and uses literal imagery to clearly communicate who or what is involved. It depicts the person or device being focused on, making it easy to immediately understand the context and what the app is trying to show."

"Explicit 设计是直接的——用具象的图像清楚告诉你"谁/什么"在画面里。它把人或设备聚焦呈现，让你立刻能 get 到当下的情境和 app 想说什么。"

"The explicit option is easier to read and understand."

"Explicit 那版更容易读、也更容易理解。"

"I like the abstract because it looks more pleasing"

"我喜欢 abstract，看着更舒服。"

"Its a vibe nobody wants to be bombarded with a bunch of gamey aesthetics when looking for a subscription this is not a game it should feel explicit and grown."

"它就是个"vibe"——没人想在订阅页面被一堆游戏感的视觉砸过来。这不是游戏，应该让人感觉 explicit、成熟。"

"As the name stated, the explicit content seems appropriate and makes me understand the product more."

"正如它的名字，Explicit 这种更适合这个产品，能让我更好理解。"

"I prefer explicit because it’s not too wordy and it’s too the point of the information needed to convey to the consumer."

"我喜欢 explicit，因为它不啰嗦、能精准抓住要传达给消费者的重点。"

"I chose 2 because the left description feels slightly more engaging and clear than the right. However, it still needs improvement to fully capture my preference."

"我选 2，因为左边描述比右边更吸引人、更清楚一点。但仍然有改进空间，还没完全打到我心里。"

"The Explicit one looks a lot more fun, and convincing to join the subscription. I think the majority of what’s important to get a subscriber, is the marketing strategy, and how the design looks."

"Explicit 那版看起来好玩多了，让人更愿意订阅。我觉得说服订阅者最重要的，就是营销策略和设计的呈现方式。"

"I prefer a more explicit design because it clearly shows what the product does and how it helps in real life situations."

"我更喜欢 explicit 设计，能清楚地展示产品做什么、在真实场景里怎么帮人。"

"I like a more direct approach to information"

"我更喜欢"直接式"的信息传达。"

"I prefer the abstract because it is more detailed"

"我更喜欢 abstract，它的细节更多。"

"I think explicit would make it clearer so I prefer it"

"我觉得 explicit 会更清楚，所以更喜欢。"

"My preference is abstract because it’s more pleasing to look at"

"我偏 abstract，看起来更舒服。"

"Honestly more neutral for this one but i’m leaning more left/ abstract. The right feels too AI and the left is just more artsy"

"说实话我比较中立，但稍微更偏 abstract 一点。右边那版有点"太 AI 味"，左边稍微更有手作的艺术感。"

"The abstract is fun, but it can also be confusing at times"

"Abstract 挺有趣，但有时也容易让人摸不着头脑。"

"It’s much more direct which I appreciate"

"更直接，我喜欢这点。"

"I would go with Abstract because it looks more premium, modern and gives the app a more polished feel"

"我会选 abstract，看起来更高级、更现代，也让 app 整体感更精致。"

"I am neutral for this concept design because to me both look good."

"我对这一题中立，两个都不错。"

"I feel comfortable with seeing facts up front. Not vague or open to interpretation"

"我希望事实直接摆在前面，不要含糊也不要留太多解释空间。"

"Better to be concrete in terms of home security rather than a vibe"

"家庭安防这种东西，"具象"比"氛围"更合适。"

"I like the explicit side that gets right to the point, and it is interactive to the point of it keeping my attention with a simpler approach."

"我喜欢 explicit 那边——直击重点，加上有交互感能用更简洁的方式抓住我的注意力。"

"I like the abstract style more. It feels cleaner, more modern, and fits a security app without looking too busy"

"我更喜欢 abstract 风格。更干净、更现代，也适合一个安防 app——不会显得过于满。"